TRAINING & WORKSHOPS:
BUSINESS DEVELOPMENT
Applied Business Creativity (1
day)
Description:
Creativity and business are two words that many business
leaders have difficulty putting together without evoking
images that they may find incongruous with professional
image and bottom-line results. However, creativity is
at the heart of innovation, and innovation is at the
heart of new products, processes, and business models.
The truth is that many organizations suffer with mediocre
results largely because their creative processes are
underdeveloped. This one-day workshop presents useful
and practical techniques for interjecting creativity
into existing business processes. Techniques are presented
that can boost brainstorming and the results of any
idea-generating step in your business processes.
| Outline: |
- Understanding the
nature of the mind and creative thought
- Systematic processes
of innovation
- Useful techniques
in brainstorming and ideation
- Developing creative
flow in the workplace
|
Target Audience and Outcomes:
This workshop is appropriate for all functions and levels
of the organization. Through this workshop, participants
will be better prepared to apply high-leverage creativity
techniques to personal and professional situations.
Applications include new product development, strategy
development, and general business problem-solving.
Notes:
Participants receive a three-ring binder with all presentation
slides. Several hands-on exercises and a videotape are
included as part of this workshop.
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